In health care more than in any other industry, innovation is more than just a buzzword. It is the key to advancing patient care, improving outcomes, and adapting in a rapidly shifting marketplace. Getting to market fast with clinically meaningful and marketable products is the central challenge of medical device development.
The price of perfection. In general, the later in the design cycle a change is identified, the more costly it will be to implement. Late changes can result in time-consuming rework, expensive retooling, or decisions to forgo improvements in the interest of time. Being slow to market or missing the mark is a competitive disadvantage at best, and at worst it can have adverse effects on physicians and patients.